Oct Week 2 → Case Study
Chris Ashworth (England, United Kingdom)
Chris Ashworth
20 Year Issue
Jan 25, 2024 By Monster ChildrenREAD FULL INTERVIEW
Well, it's changed massively. We’re living in this digital oblivion, you're on screens all the time and everything's digital. It’s pixel perfection and it's just impenetrable to me now. Everyone’s sort of become a designer in a way. You don’t have to go to design school anymore. It's turned into a factory, like a digital factory. AI, right? They can mechanize and automate creativity now. I don't know, I mean, it's quite depressing.
It's all a bit soulless.
It’s interesting that there’s people embracing AI. The whole really slick, shiny futuristic world. Then there's people that are really embracing analog and slowing down. Publishing a magazine is very analog. No one really advertises in them anymore, the news agencies aren't really a thing. I do feel like there's a movement though. A movement for craft again. There’s an audience that are really after it and engaged. There’s people that are passionate about the beauty of human creativity. It took me until a couple of years ago to realise the reason why I do what I do is because it’s my happy place, right? You know when you go into a movie and come out you’ve forgotten what was going on in the world. Art, and making art is like that.